Litter, it's in your hands
In the Netherlands, 98 million cans, 800 million bits of chewing gum and 10 billion cigarette stubs are dropped in the streets every year. People tend to adapt their behaviour to their environment: Clean attracts clean, litter attracts litter. Municipalities spend about 259 million euros per year to clean their public spaces.
Centres of large cities where tourists merge with local residents have the most litter disruption, yet also the highest cleaning priority. A good example is Amsterdam's red carpet area. The area runs from the Central Station to Museumplein. Every day about fifty cleaners are working in shifts to keep the area clean. How hard they work, they will never bring a solution. The real problem is in your hands.
Joppe Put, June 2016